With a custom roadmap and data-driven digital marketing strategy that fits your business or your goals, you can elevate your marketing performance to the next level and drive measurable results.
Branding is the perceived image of your product or organization as a whole. This includes your purpose, values, and vision. Your brand provides the foundation for all subsequent marketing efforts. Brand identity design is an important first step to ensuring your organization is easily identifiable amongst your industry and competition.Digital strategy is an essential foundation in building a sustainable digital marketing program. We are hyper-focused on helping enterprises and brands navigate all facets of the digital marketing landscape to deliver real results with material impact. Our goal is to improve your marketing efforts, whether it’s based on the number of marketing leads, site traffic or sales conversions.
We start by focusing on understanding your buyer’s behaviour. We specialize in buyer psychology to provide you with a brand analysis that understands your business and customers. We take a deep dive into your business, your customers and your goals. We work in collaboration with your clients to build out digital strategies with clear and concise goals based on the following structured approach.
After your playbook is complete, seoplus+ begins executing your plan. Our creative services team begins the strategic work to highlight your product or service. For seoplus+, it’s much more than just traditional marketing content – we strive to build a personal connection between you and your customers. It’s about telling your story and creating an emotional connection between what you offer and your customers needs. At seoplus+, we’re passionate about generating great content that communicates a powerful message, and connects with the consumers and businesses on an emotional level.
Technology development is a key component in delivering web applications that support your communications goals. Aside from great design, site performance is an important element for Google rankings. We take pride in developing high-performance sites that improve site rankings. With years of experience, our team of technology specialists are able to build the foundation to make your website scalable and fully optimized. Aside from technology know-how, we leverage our marketing and branding experience to create award-winning adaptive designs that perform across all devices.
We take care of everything needed to succeed at multi-location SEO, from managing Google Business Profile (GBP) listings to creating user-first location pages on your website. We work with you to create a comprehensive SEO strategy, take care of all implementations, and give full visibility into progress.
Our team is well-versed in creating and managing effective multi-location paid ad campaigns that drive results. From Google Ads to Facebook and beyond, we’ll develop a customized strategy to reach your target audience and maximize your ad spend.
The competitive analysis process includes your competitors’ features, market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.
Information architecture describes the structural design of a website. From a digital strategy perspective, a website is considered a ‘property’ meant to enable users to find answers to questions and essential information quickly and easily.
A user persona is a semi-fictional character created to represent different customer types that use a company’s products or services. User personas are profiles of imagined individuals that reflect a business’ core customer base.
Content personalization strategies are powerful ways to engage audiences. Content personalization is all about making your customer feel special and an opportunity to communicate that you clearly understand their needs. Content personalization can be a significant differentiator and a competitive advantage in content marketing.
Interviews with stakeholders are one-to-one conversations about a specific topic or issue. Stakeholder interviews can provide insight into your company’s products or services. Interviews typically reveal hidden concerns or ideas that would not be expressed in response to a set number of specific questions.
Marketing analytics is the practice of measuring, managing and analyzing marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends.
The roadmap is the final digital marketing plan that details the strategy and tactics designed to meet your goals. It will include clearly defined marketing initiatives, quantifiable goals, budget, tactics and assumptions.
We are a proud Canadian company, and we work with a variety of clients across various segments: Local SEO, E-commerce SEO, SaaS SEO, and National SEO. Serving Ottawa, Toronto, Vancouver, Canada and USA.
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